Your case has a story.
Make sure your jury
can follow it.
Visual trial strategy for plaintiff attorneys taught by Amy Hall
Maybe you’ve heard of me
Maybe a colleague mentioned my name, or you've seen me present at a CLE program. Maybe you’ve been hearing the phrase visual trial strategy and wonder what it really means.
You’re here now because you know a case doesn’t carry itself into the courtroom (or the settlement meeting).
I’m Amy Hall. For over 19 years, I’ve worked with leading plaintiff firms to develop visual strategy for their cases. I’ve consulted on 500+ matters in nearly every state, including some of history’s largest verdicts and settlements.
Here’s the catch
My consulting practice is one case per week, and my calendar is booked at least a year ahead. Demand is high, because visual trial strategy works. If your case is moving now, that's too long to wait.
That’s why I built these courses. It puts my system in your hands today: step by step, at your own pace, with the worksheets and exhibit templates to apply it to the case on your desk right now.
Does any of this sound familiar?
• You know your case cold, but you can’t get it across to a jury the way you want.
• A verdict didn’t match the strength of your case, and you want to understand why.
• Your case development and discovery feel scattered, and you want it all to point to one clear idea.
• You’ve seen (or used) slides that look polished but still don’t teach.
• You’re early in your career and want an edge.
• Or you’re experienced and ready to evolve how you try cases.
Yes? Keep reading.
What visual trial strategy does
Juries decide cases, and they don’t decide based on law, logic, and fact alone. If they did, we could feed the facts of a case into a computer and let it spit out the verdict.
Visual trial strategy is case development and communication in one, built around how jurors actually decide. Visual trial strategy helps you:
• Zero in on what your case is really about
• Focus on the parts that truly matter
• Distill and simplify the case
• Present it so jurors can understand it, learn it, remember it, and care about it
It is not "boards and slides." It is the strategy that tells you what belongs on them, and how and when to use them. And you don’t need to be a graphic designer to use it.
My visual trial strategy courses feature engaging presentations, downloadable worksheet toolkits, and ready-to-use demonstrative exhibit templates:
Here’s how you start
• I recommend the complete system. My Complete Package gives you all 3 courses in one enrollment: 13 hours of instruction, every worksheet toolkit and exhibit template, and a method for developing and presenting a case from start to finish, with a $400 savings over enrolling in the courses separately.
• Want me in your corner too? The Complete Package + Coaching adds 1 hour of live one-on-one time with me on Zoom. Bring your questions, your work in progress, or a live case.
• Prefer to start smaller? Take the courses a la carte. Begin with Visual Strategy Foundations, where the system starts. Visual Strategy In Depth: Liability and Visual Strategy In Depth: Damages build on it, and you can add them whenever you’re ready.
Click a product below for complete course information, including syllabus:
What you get
• 13 hours of instruction across 3 courses, in bite-sized video lessons of about 20 minutes
• Downloadable worksheet toolkits you can use on your next case
• Ready-to-use demonstrative exhibit templates
• The latest research on how jurors decide
• Study anytime, anywhere. Start now, continue at your own pace.
Hear from attorneys who have taken my courses
”At Chaffin Luhana, we build cases for trial from day one, and we’re always looking for better ways to help jurors understand complex evidence and the human stories in our cases. Visual storytelling is central to that approach. That’s why I have enrolled our trial lawyers and trial paralegals in Amy Hall’s visual trial strategy course. Amy helps trial teams think creatively about how to make a case clear, compelling, and memorable. Her course is a valuable investment in the people who bring our clients’ stories to life.”
— Eric Chaffin, Co-Founder, Chaffin Luhana LLP, Pittsburgh, PA
“I’ve bought lots of books and have gone to many seminars in an effort to add useful tools and techniques to my toolbox. Amy’s online courses take things to another level entirely. She meticulously explains and provides the building blocks for a unique and complete visual case strategy system. Going through the process helps you to scrutinize and distill your case down to what really matters. I highly recommend her courses.”
— Landon Vivian, Managing Attorney at The Barnes Firm, Oakland, CA
”Amy’s courses are worth every single minute! I took all three, and what stuck with me most was the real research behind choices that seem trivial: the color of a border, a single word, the emotions each one evokes in a juror, and when to use them.
Foundations makes you actually know your case before you try to teach it to a jury. In Depth: Liability and In Depth: Damages give you tools you can use on your next case, not someday. In nursing home cases, damages is where the fight is, and Amy shows you how to make jurors see what was taken.
I still go back to my notes from the courses when I’m writing demands, preparing for depositions, and getting ready for oral argument. And thinking about trial exhibits first means I’m preparing the case for trial before the first depo is even scheduled. Take the courses. Then make your whole team take them.”
— Casey Gray, The Helms Law Firm, Homerville, GA