Your case has a story.
Make sure your jury
can follow it.
Visual trial strategy for plaintiff attorneys taught by Amy Hall
Maybe you’ve heard of me
Maybe a colleague mentioned my name, or you've seen me present at a CLE program. Maybe you’ve been hearing the phrase visual trial strategy and wonder what it really means.
You’re here now because you know a case doesn’t carry itself into the courtroom (or the settlement meeting).
I’m Amy Hall. For over 19 years, I’ve worked with leading plaintiff firms to develop visual strategy for their cases. I’ve consulted on 500+ matters in nearly every state, including some of history’s largest verdicts and settlements.
Here’s the catch
My consulting practice is one case per week, and my calendar is booked at least a year ahead. Demand is high, because visual trial strategy works. If your case is moving now, that's too long to wait.
That’s why I built these courses. It puts my system in your hands today: step by step, at your own pace, with the worksheets and exhibit templates to apply it to the case on your desk right now.
Does any of this sound familiar?
• You know your case cold, but you can’t get it across to a jury the way you want.
• A verdict didn’t match the strength of your case, and you want to understand why.
• Your case development and discovery feel scattered, and you want it all to point to one clear idea.
• You’ve seen (or used) slides that look polished but still don’t teach.
• You’re early in your career and want an edge.
• Or you’re experienced and ready to evolve how you try cases.
Yes? Keep reading.
What visual trial strategy does
Juries decide cases, and they don’t decide based on law, logic, and fact alone. If they did, we could feed the facts of a case into a computer and let it spit out the verdict.
Visual trial strategy is case development and communication in one, built around how jurors actually decide. Visual trial strategy helps you:
• Zero in on what your case is really about
• Focus on the parts that truly matter
• Distill and simplify the case
• Present it so jurors can understand it, learn it, remember it, and care about it
It is not "boards and slides." It is the strategy that tells you what belongs on them, and how and when to use them. And you don’t need to be a graphic designer to use it.
My visual trial strategy courses feature engaging presentations, downloadable worksheet toolkits, and ready-to-use demonstrative exhibit templates:
Here’s how you start
• The fastest way in is the whole system. My Complete Package gives you all three courses in one purchase: 13 hours of instruction, every worksheet toolkit and exhibit template, and a method for developing and presenting a case from start to finish, with a $400 savings over enrolling in the courses separately.
• Want me in your corner too? The Complete Package + Coaching adds one hour of live one-on-one time with me on Zoom. Bring your questions, your work in progress, or a live case.
• Prefer to start smaller? Begin with Visual Strategy Foundations, where the system starts. Visual Strategy In Depth: Liability and Visual Strategy In Depth: Damages build on it, and you can add them whenever you’re ready.
Click a product below for complete course information, including syllabus:
What you get
• 13 hours of instruction across 3 courses, in bite-sized video lessons of about 20 minutes
• Downloadable worksheet toolkits you can use on your next case
• Ready-to-use demonstrative exhibit templates
• The latest research on how jurors decide
• Study anytime, anywhere. Start now, continue at your own pace.
Who is visual trial strategy for?
Visual trial strategy is exclusively for plaintiff trial lawyers and their teams: personal injury, wrongful death, product defect, premises liability, medical negligence, specialized areas such as birth injury, elder abuse, and trucking, and fraud. Any size case, from individual plaintiff to mass tort.
These are comprehensive courses, not an introduction. They run 13 hours across three courses because they teach the entire method: the thinking, step-by-step workshops, worksheet toolkits, and ready-to-use exhibit templates. You won’t finish with a few ideas to consider. You’ll finish with complete content and real tools you can use on your cases right away. This is built for lawyers who want the full system, not a sampler.
If that’s you, you’re in the right place.
Training a team? Firms enrolling four or more participants receive discounts. Put your attorneys, paralegals, and legal assistants on the same method for developing and trying cases. Contact me to set it up.
Hear from attorneys who have taken my courses
”At Chaffin Luhana, we build cases for trial from day one, and we’re always looking for better ways to help jurors understand complex evidence and the human stories in our cases. Visual storytelling is central to that approach. That’s why I have enrolled our trial lawyers and trial paralegals in Amy Hall’s visual trial strategy course. Amy helps trial teams think creatively about how to make a case clear, compelling, and memorable. Her course is a valuable investment in the people who bring our clients’ stories to life.”
You’ve read this far, so you know whether this is a problem you want solved.
My consulting calendar is booked a year+ out. My in-depth courses and materials are available today.
• The Complete Package puts the whole system in your hands in one enrollment: 13 hours of instruction, every worksheet toolkit and exhibit template, and a method you can use on your next case right away. It saves $400 compared with enrolling in the courses separately.
• Want live input too? Complete Package + Coaching adds an hour of one-on-one time with me to review your case.
• Prefer to start smaller? Begin with Visual Strategy Foundations. The advanced courses will be there when you’re ready.
Questions first? Email me. I'm here to answer any questions.
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